Opportunity architecture
Audit workflows against north-star metrics, market expectations, and customer voice to prioritise the highest-impact fixes.
Experience scorecards · Journey tension mapping · Opportunity backlog
Product redesign services
Reimagine your SaaS product without pausing roadmap delivery.
We combine deep UX audits, motion-rich UI, and enablement rituals so legacy flows become modern experiences that convert and retain.
- Thread design system refresh with accessibility, localization, and analytics.
- Operationalize decision logs and alignment rituals across product, design, and engineering.
- Deliver build-ready specs, component libraries, and experimentation backlogs.
Activation uplift
+29%
Average increase in onboarding completion across SaaS partners.
System rollout
30 days
Ship new design language across core modules within one release cycle.
Experience debt removed
180+
Resolved UX issues logged and closed with code-ready guidance.
Transformation built on three pillars
We move beyond surface-level UI to reshape the way your product communicates, learns, and scales.
Experience orchestration
Layer storytelling, motion, and service blueprinting so product, support, and ops teams stay aligned across every release.
Narrative boards · Motion system · Service blueprints
Adoption programs
Instrument analytics, education, and change management so the redesigned experience keeps outperforming after launch.
Experiment roadmap · Lifecycle comms · Success dashboards
Our redesign framework unblocks teams at every altitude
From strategy to component tokens, we work in mixed-fidelity to derisk decisions and keep delivery humming.
Discovery loops
Stakeholder interviews, data forensics, and support shadowing surface the root causes behind friction.
- Voice-of-customer synthesis with prioritised opportunity areas.
- Workflow heatmaps exposing drop-off and inefficiency.
- Alignment canvas linking product bets to commercial goals.
Experience canvas
We co-design future journeys, systems, and interaction patterns with your team before pixels harden.
- Storyboarded journeys with insight callouts and motion cues.
- Information architecture mapped to permissions and localisation.
- UX writing system with reusable tones, states, and guardrails.
Delivery pods
Design, engineering and analytics work in lockstep with clear runways for QA, rollout, and experimentation.
- Component library refreshed with usage guidance and code refs.
- Spec automation exported into Storybook and engineering handoff.
- Release scorecards tracking readiness, adoption, and learning.
What changes when we redesign together
Side-by-side view of how core workflows evolve once our systemised redesign lands.
| Focus area | Before | After |
|---|---|---|
| Onboarding journey | Fragmented across emails, product, and docs with conflicting language and no telemetry. | Unified activation path with in-product guidance, event instrumentation, and role-based entry points. |
| Dashboard hierarchy | Dense layouts buried key insights and forced teams to export data for real work. | Adaptive dashboards with scenario-based presets and progressive drill-ins for each persona. |
| Accessibility & localisation | Retrofit contrast fixes and ad-hoc translations slowed every release. | Tokenised system with accessibility baked in and localisation workflows connected to design and code. |
| Experiment velocity | Ideas trapped in notebooks with no prioritisation or engineering buy-in. | Experiment backlog scored by impact vs effort, paired with analytics dashboards and implementation rituals. |
Redesign outcomes partners rely on
Every engagement includes measurable improvements and enablement for continuous learning.
-36%
Payroll SaaS shaved onboarding from 22 to 14 minutes with guided flows.
+18 pts
Fintech platform reversed churn through modernised billing journeys.
-42%
Self-serve education and contextual tips removed repetitive tickets.
Unlock the next chapter of your product experience.
Let us map a redesign plan that respects your roadmap while elevating every critical flow.
- Embedded with your rituals, tools, and release cadence.
- Motion, microcopy, and analytics delivered in one package.
- Extend monthly only when the redesign delivers results.